A Year of Reflection: Finding Inspiration
For the last 30 months or so Nmore spent virtually no money on marketing, relying on Google search, word of mouth, and an old outdated website back from 2017. The lean startup model worked well thus far, but it was time to expand.
Discovering AMP HTML - The Future of Mobile
In 2015, Google and Wordpress, among others created AMP HTML, and ever since have been developing the 'best practices' rulebook. Until 2021, these practices were constantly changing, forcing developers to leave it be, but that was until February, when Google shared its criteria.
Therefore in April of 2021 the company started to re-develop its own assets on AMP - which allow users on slow 3G to load websites instantaneously. In combination with Non-AMP, companies that now capitalize on these changes will be the ones to rank in 2022.