The successful entrepreneur and author Brian Halligan has founded the infamous Hubspot, an inbound marketing and sales software company that has raised more than $100 million in funding, gone public, and brought in $82.3 million in total revenue in Q1 of this year.
After earning a bachelor’s degree in electrical engineering from the University of Vermont, a Halligan graduated with a master’s degree in 2005 from M.I.T, where he met his friend and co-founder of Hubspot, Dharmesh Shah. They both aimed to create a groundbreaking online platform motivated by the affluence of direct mail and other old-school marketing tactics.
In June 2006, Halligan was a venture partner with Longworth Ventures, then a VP of sales at Groove Networks, which was later acquired by Microsoft. Shortly after, Halligan and Shah started the HubSpot blog which positioned their software as an inbound marketing solution. Subsequently, in July 2006, he and Shah founded HubSpot to bring business’ sales and marketing tactics into the 21st century and based their HQ’s in Cambridge, Massachusetts.
HubSpot ended up becoming one of the world’s leading developer and marketers of inbound marketing software programs.
So, what does HubSpot do? Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimisation.
Currently, Halligan is not only the CEO of Hubspot but also a senior lecturer at the MIT Sloan School of Management, teaching Designing, Developing, and Launching Successful Products in an Entrepreneurial Environment. He has previously also authored two books: “Marketing Lessons from the Grateful Dead” (with David Meerman Scott) and “Inbound Marketing” (with Dharmesh Shah).
In 2012, HubSpot launched their online academy offering official certification via courses, projects, and software training to millions worldwide.
Thinking of becoming a famous entrepreneur of your own? Here is some advice from Halligan to spur you on “Risk seeing is important. Conservative behavior gets you nowhere. When you make conservative decisions, it increases your unlikeliness to succeed.”