Recently, also in our offline life, facial recognition has infiltrated. With their purchase of Whole Foods and the Amazon Go grocery stores, the world’s biggest retailer, Amazon, has expanded into physical shops. The Amazon Go shops are free of checkouts, and although they depend on cameras, facial recognition is supposedly not used.
However, the firm created a product for facial recognition, dubbed Amazon Rekognition. The firm has licensed the product to U.S. law enforcement agencies. These contracts were placed in place just as Congress considered drafting facial recognition regulation.
Groups of civil liberties have challenged the implementation of such schemes. It appears to have fallen on deaf ears, though. Congress declined to control facial recognition at the moment of writing, and the board of Amazon voted to continue to sell the software. Their lack of transparency makes them one of the companies that really doesn’t care about your safety.
Even in live music venues, facial recognition is also used. A scheme was in location during the May 2018 concert of Taylor Swift’s Rose Bowl. A kiosk set up to enable fans to watch a recording of Swift’s rehearsal had a hidden camera concealed inside, according to Rolling Stone.
Every face was sent to a Nashville command post. There was a search for facial recognition against a database of recognized stalkers from Taylor Swift. Being up front about using this technology may have diminished its usefulness, but it challenges the ethics of doing so without informing the vast majority of law-abiding music fans whose faces have been scanned.