Thanks to the current coronavirus pandemic, Facebook is experiencing an unprecedented increase in usage across the world, the organization explained in a blog post on Tuesday. Yet much of the use is distributed among private messaging and video calls, services not monetized by the business. As a consequence, the social networking site claims it’s industry is failing when trying to maintain its encrypted and secure connectivity platforms in place.
The blog post, written by analytics boss Alex Schultz and innovation head Jay Parikh, says overall sharing through Facebook, Instagram, and WhatsApp has risen by more than 50 percent in hardest hit parts of the globe, including Italy. Video calls to Messenger and WhatsApp have more than increased in the same places, the article notes.
“The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day,” the duo writes. “Maintaining stability throughout these spikes in usage is more challenging than usual now that most of our employees are working from home.”