Following a jump in stock after strong Q3 earnings, Apple has reached a market cap of over $1 trillion. The iPhone makers surpass their projections and analysts’ estimates, while also making a reliable forecast for its upcoming Q4 earnings. However, given the turbulent nature of the market, there is a possibility that Apple won’t remain a $1 trillion company for very long and in the coming days could potentially dwindle back and forth over the $1 trillion mark. For now, Apple is the only US-based trillion-dollar company on the market, closely followed by Amazon, who also is very near to hitting $1 trillion themselves.
The CEO of Apple, Tim Cook, call this victory a milestone but in no way their primary focus and not the companies most important measure of success. Instead, Tim argues, that was, in fact, a result of its focus on its products, customers, and company values. In the two decades since their foundation, Apple has risen to become the most valuable company in the world by helping to popularise the smartphone. The iPhone, introduced by Jobs in 2007 and has since sold more than one billion units. Now going forward the most significant challenge Apple faces is the struggle to maintain its lead in this ever developing and competitive field.