On September 12, Apple announced the iPhone XS, iPhone XS Max and iPhone XR. They will officially replace the iPhone X, which has already been pulled from Apple store, following the big announcement.
The iPhone XS and iPhone XS Max are practically one and the same they just come in two different sizes. XR is a cheaper, more colorful phone with a few compromises, starting at $749 for the lowest storage capacity. Meanwhile, XS has a starting price of $999 and the XS Max’s 64GB model costs a whopping $1,099. The higher the internal storage the steeper the price tag.
By starting the phone prices at a grand or more, Apple attempts to measure people’s willingness to pay for a high-end phone. Last quarter Chinese brand Huawei outsold the IPhone which will need to impress buyers if Apple intends Huawei and regain its seat as the world’s second-largest phone maker, after No. 1 Samsung.
iPhone XS and XS Max quickspecs
• Two sizes: 5.8-inch (458 ppi) and 6.5-inch (458 ppi), with OLED HDR screen (Super Retina displays)
• Colors: Gold, silver and space gray finishes
• Dual camera: 12-megapixel wide and telephoto lenses
• Front-facing cameras: 7-megapixel camera will bring depth to portrait mode photos
• A12 Bionic chip: 7-nanometer processor promises to launch apps 30 percent faster than 2017 iPhones
• Storage options: 64GB, 128GB, 512GB
• IP68 water-resistance rating (2 meters depth; up to 30 minutes in water)
• Battery life: iPhone XS should last 30 minutes longer than iPhone X; iPhone XS Max claims 1.5 hours longer than the iPhone X
• Dual-SIM card support through eSIM technology
• Face ID promises to work faster at unlocking the phones
• 3D Touch pressure-sensitive screen
• Stereo sound with a wider stereo field than 2017 iPhones
• iOS 12 software
• Pricing: Starts at $999 (£999, AU$1,629) for 64GB iPhone XS
Preorders for the iPhone XS and XS Max began on Sept. 14, going on sale next Friday, Sept. 21. The iPhone XR preorders begin Oct. 19 and it goes on sale Oct. 26.