Weekly News Recap #1

1. Celonis has raised 50 million.

Celonis, a Munich start-up company that aims to decrease process inefficiencies by gathering and analysing logistical data in real time has previously raised $27.5 million, this time around the $50 million, totaling their funds to $77.5 million and its valuation up to $1 billion.

Founder and CEO Alexander Rinke developed Celonis with the thought in mind that it just took too much time (5 days on average) to route tickets and for internal processes to eventually resolve tickets. By extracting log data from the company’s systems and using machine learning, they were able to identify the components which were delaying the overall customer service process down. This strategy allowed the group to improve business by enhancing their resolution time significantly.

Currently, Celonis is aiming to use its newly found funding to continue expansion in the U.S. to the Midwest and San Francisco. Prebuilt analyses based on previous customer experiences is up for sale in the Celonis content store. Although, in the future, the company hopes to introduce more automated consulting features to the platform.

Source: TechCrunch

2. Google announces Google Marketing Platform Partners program

On the 26th of June, Google announced that it would be grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager. Subsequently, the company is also reinforcing and updating its marketing partner program as well. The updated aGoogle Marketing Platform Partners combines the Google Analytics Certified Partners and DoubleClick Certified Marketing Partners and includes resources across all the products on the platform.

More than 500 companies certified to provide resources or training on using Google Marketing Platform products are included. It will consist of three partner designations: Certified Individuals, Certified Companies, and Sales Partners. The Google Marketing Platform Partners program will help ensure any needed skills and resources are readily available to their users.

Source: MartechToday

3. Adobe: New marketing tech and analytical features

Adobe’s cloud marketing stack is being updated. The updates include attribution improvements and give the ability to hyper-personalise ads to marketers in the travel sector.

The Analytics cloud will be updated with Attribution IQ which will provide marketers with ten different models for measuring the effect of their marketing campaigns and help them understand how today’s customers are influenced. It allows users to dwell deeper into specific campaigns, products or internal promotions, acknowledging the influence of social and mobile channels, simultaneously displaying how this differs between individuals, products and campaigns. You can access the programme within the Adobe Analytics’ Analysis Workspace tool.

The expanded combination of Adobe Analytics and Audience Manager can allow marketers to analyse their consumers better and help to improve brand’s capacity to personalise ads based on data such as purchase history, loyalty programme status and online actions.

With the rise of smart speakers, the Adobe Advertising Cloud update permits advertisers to target 90-second audio ads on Tune-In, a service with more than 75 million listeners and over 120,000 radio stations. The ads can be targeted by device type, station type or multicultural segment.

Source: MartechAdvisor

4. NordVPN voted best in 2018.

Why has Nord VPN been voted the best? See for yourselves.
The NordVPN uses military-grade encryption used by NSA, the Advanced Encryption Standard (AES) with 256 bit-keys. It pairs this encryption with two recommended protocols:
1. IKEv2/IPsec: encrypts your data using high-level cryptographic algorithms and keys together with Next Generation Encryption (NGE).
2. OpenVPN: Can be used for both TCP and UDP ports. The TCP port is trusty for surfing the web while the UDP port is better for online gaming and live streaming.

Additionally, NordVPN has CyberSec which automatically blocks sketchy websites to protect your computer from malware and other threats. Plus, it prevents pop up ads. On top of the CyberSec, another layer of protection is added via its Double VPN feature, which encrypts your data twice. A built-in kill switch feature also that protects your internet traffic from prying eyes in the event of an interruption of your internet connection. Moreover, NordVPN’s logging policy does not allow for any private information to be logged.
An extra feature of NordVPN includes its super-fast internet speed and low costs of $2.75 per month for a three-year plan.

Source: Mashable

5. Codefresh raised an $8 million.

Led by M12, Microsoft’s enterprise fund, Codefresh raised $8 million bringing the corporate’s full funding to $15.1 million. Codefresh startup helps developers to deploy code in a containerised environment quickly. The funding will allow Codefresh to provide greater support for advanced deployments strategies using the latest technologies like Kubernetes, Helm, and Istio. Led by Google, Kubernetes is an open source orchestration platform that automates the deployment of distributed microservices, delivered as one or more Linux containers (for example, Docker containers). Kubernetes allows you to define your application in a declarative format centrally. The Codefresh service promises it can help developers automate their application deployments to Kubernetes and that teams will see “up to 24X faster development time”.

Codefresh has been available to the public since 2017and at present claims to service about 20,000 customers. Free start for both public and private repositories: 1 Concurrent Build, 120 Builds/month, SaaS. Basic ($69/m) and Pro($299/m) and Enterprise (Priced to fit) plans available for more features.

Source: TechCrunch

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