Since January, Instagram has been exploring web DMs with a select number of users and with the larger release, the experience doesn’t shift. After the project ended, Instagram also introduced minor changes to emulate DMs on the app, such as introducing the emoji keyboard and attaching a gallery view of images and videos.
Web DMs are especially useful for individuals, such as bloggers, influencers, and social network administrators, who are always on Instagram. It’s the best way to connect privately on the web, particularly if someone wants to reply to hundreds of messages probably a day. Even for normal users, typing on a laptop keyboard might be easier and more comfortable for some people, and when they can reach their inbox through a browser, they can be more inclined to talk via Instagram DM.
Bringing DMs to the web is exactly what was planned by Facebook CEO Mark Zuckerberg for the broader future of the company. Last spring, Zuckerberg told The New York Times that “private messages, groups, and stories” were the “three fastest-growing fields of online communication,” and a year ago the business revealed it would move into being a “privacy-focused communications network” with an emphasis on encryption.
He has said that he eventually aims to encourage consumers on Facebook, WhatsApp and Instagram to connect with each other, irrespective of the platform they are using. Potentially, the browser may play an significant role in helping this program work, giving users a more flexible choice of where to have conversations.